Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines by optimizing the website for the most relevant keywords with respect to the products and services offering on the website.
SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including :
* Review of your site content or structure
* Content development
* Management of online business development campaigns
* Keyword research
* SEO training
* Expertise in specific markets and geographies.
* Search engines are one of the primary ways that Internet users find Web sites. That's why a Web site with
good search engine listings may see a dramatic increase in traffic.
On Page Optimization
On page optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keywords or keyword phrases. It is a practice of optimizing your web pages that are visible to search engines robots and real visitors.
On-page optimization includes Choosing right domain name, Creation of Title tags, Creation of Optimized Meta Tags, Robots.txt creation, Hyperlink optimization, Internal linking, Heading Tags Optimization, SEO Copywriting, Images Optimization etc..
Even if your website looks good to a human, search engines rule the Internet. We need to give search engines the right clues to help them understand what your website is about and what types of people should find your website. We need to make sure to use the right keywords in the page content. Page title needs to be short and use the right keywords. We need to use the same keywords in the H1, H2 and H3 tags on the page as well, and if you can put the keywords into the URL, even better. Rub The Web do like this.
Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it takes more than just good content to top competitors. On page optimization is one of the very first step of SEO. Proper on-page optimization for your website, you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors. It increases the overall CTR (Click-Through Rate) ratio.
Correct domain name will make the SEO work lot easier as search engines will recognize the site as content related if the name is related. If you are giving Rub The Web a SEO project before registering the domain, we will help you make the name as this is the part of the SEO.
Title Tags Optimization
A site’s title tag is by far the most important on-page optimization element. A title tag should be short but descriptive enough with the keywords merged correctly. There is a large talk that Title tag is the first thing that is shown & indexed by the search engines. Rub The Web too think so. So naturally it is given a very high importance out of thousands results that a searcher sees, your site’s title has to be appealing enough for him to want to find out more information. On the other hand, your title has to be appealing enough to the search engine in order to rank you above thousands of other similar websites. The PAGE TITLE displays at the top of your websites page and offers the user and search engines a brief and short synopsis of what each website page is about. It is the most important element of your Meta tags and one of the most important elements in website optimization.
Important things to include in the title:
Business Name :This is very important for branding propose. If you feel that your customers may search you by your brand name than it’s also useful to put it somewhere in the title.
Keywords: Main keyword for the page should be included in the title tag so as to get maximum optimization for that keyword.
There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls. Currently incoming links appear to supply greater advantage than well-written and optimized content. The goal for anyone following this series is to build and optimize a website that will rank well on the major search engines and, more difficult and far more important, hold those rankings through changes in the search engine algorithms. While currently having a bunch of incoming links from high Page Rank sites will do well for you on Google you must consider what will happen to your rankings when the weight given to incoming links drops, or how your website fares on search engines other than Google that don't place the same emphasis on incoming links. While there are many characteristics of your content that are in the algorithmic calculations, there are a few that consistently hold relatively high priority and thus will be the focus of this article. These are:
* Heading Tags
* Special Text (bold, colored, etc.)
* Inline Text Links
* Keyword Density
Meta Tags Optimization
A site’s Meta tags may not be as important as it used to be before. But Rub The Web found that it is useful Following are the important meta tags
* Key phrases
Heading tags, Anchor text is also having important role. Bold, italics, font etc are other HTML tags
Alt tag (also referred to as image tag) is textual information related to a graphic image to indicate its relevancy and avoid indexing problems. The thing is that search engines don’t perceive websites the way we do. They cannot read images, that’s why it is important to use ALT tags to tell the search engine spiders what this or that picture is about. Basically an ALT tag is a name of a picture or graphic image.
In the context of the Web, a keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consist of between two and five words. Such phrase s may be called search phrases, keyword phrases, query phrases, or just keywords, but they all mean the same thing. Your most important keywords are those best and most relevant search phrases you want your website to be found for on a search results page of your search engine. Good keyword phrases are specific and descriptive. It is better to have 100 highly-qualified visitors who find your site listed in Google under a particular search phrase than to have 1,000 visitors who find your site listed under a generic search phrase and then aren’t that interested in what you offer once they get to your site. Site’s content needs to be optimized in such a way that it can suit both search engines & your readers. Stuffing site with too many keywords can make your site unreadable. So you will need to have some sort of Research before deciding on keywords. Optimizing page with moderate keyword density. Using synonyms also helps.
Keyword density is the percentage of your total content that is made up of your targeted keywords. Rub The Web will determine it on the nature of study.
To Ensure that your website gets properly spidered and that all pages are found by the search engines. By building the relevancy of a page to a keyword phrase increases the PageRank of an internal page.
Getting Website Spidered
Insuring that every page of website gets found by the search engine spiders is the basic thing to do for the rankings. It increases the number of key phrases that search engine can potentially rank. Actually keywords may be getting higher ranks at the pages other than home page. Also for a larger site these internal linking will boost the overall sites performance. Internal linking is possible through many methods. But text links are the best way.
Multiple key phrases can be targeted
Multiple key phrases can be targeted by splitting the target on different pages. The pages can be built in such a way that anchor text of the links to the page can be named after the keyword. Following are the best methods for internal linking.
Text Link Navigation
Most websites include some form of navigation on the left hand side. This makes it one of the first things read by a search engine spider. This is done so that search engine spiders make notice of these things first. Text link navigation should contain targeted keywords in the link
Footers are useful for getting spiders through your site and the other points.
Inline text links
Internal text links are links placed within the content
Images are optimized by alt texts, file name, image title, image link.
Site maps are at the heart of Search Engine Friendly Design. They make it very quick and easy for the search engines to find and index every page on your web site by putting links to every page in one spot.
Robots.txt are files that helps search engines navigate through. When a search engine crawler comes to your site, it will look for a special file on your site. That file is called robots.txt and it tells the search engine spider, which Web pages of your site should be indexed and which Web pages should be ignored